Messages clarified. Goals realized.

Ideas with merit.

Merit is a boutique communications firm that combines public relations savvy with proven leadership abilities to serve small businesses, nonprofits, and ministries.

About Abigail

From Washington, D.C. to Waco, Texas, Abigail helps leaders and brands (big and small) speak with clarity and creativity.

What we do

    • Multi-channel campaigns

    • Audience segmentation and message development

    • Research and analysis of competitors

    • Pre-crisis planning

    • Crisis simulations and executive drills

    • Crisis management and support

    • Copywriting for web content, print material, and donor communications.

    • Social media content creation, scheduling, and creative development.

    • Writing for speeches, scripts, and thought leadership pieces.

    • Content creation for thought leadership: From op-eds to LinkedIn.

    • Coaching for public speaking and presentations.

    • Training for media engagement.

    • Website design and strategy

    • Email marketing: From design to copywriting and scheduling.

    • Strategies for donor engagement and fundraising campaigns

    • Case for support and pitch decks

  • Video concept & script

    Unbound Now’s 2023 end-of-year fundraising campaign rollout.

  • Journey of Change

    Original web design and ESG report development for Xenophon Strategies’ client, the government of Uzbekistan, promoting the first ESG report published by a sovereign nation.

  • Forbes earned media placement

    Successful earned media placement for CRAFT Media/Digital client, Wingate Hughes Architects.

  • Blog: Wisdom for communicators

    Contribution to Xenophon Strategies’ blog, tracking trends in communication.

This cultural moment demands more of leaders and the organizations they steer.

Communication must be sincere & inspire to cut through the noise.

Let us help you move the needle.

How can Merit help?

Schedule a brief 20-minute call with Abigail to discuss your needs and learn more about the services Merit offers.

Rest assured, this is not a sales pitch—just a friendly conversation to determine if we are a good fit for each other. If we aren't the right team for you, we will gladly recommend someone who might be!

Let's create together

Let's create together