Messages clarified. Goals realized.

Ideas with merit.

Merit is a boutique communications firm that combines public relations savvy with proven leadership abilities to serve small businesses, nonprofits, and ministries.

About Abigail

From Washington, D.C. to Waco, Texas, Abigail helps leaders and brands (big and small) speak with clarity and creativity.

Abigail's resume

What we do

    • Multi-channel campaigns

    • Audience segmentation and message development

    • Research and analysis of competitors

    • Pre-crisis planning

    • Crisis simulations and executive drills

    • Crisis management and support

    • Copywriting for web content, print material, and donor communications.

    • Social media content creation, scheduling, and creative development.

    • Writing for speeches, scripts, and thought leadership pieces.

    • Content creation for thought leadership: From op-eds to LinkedIn.

    • Coaching for public speaking and presentations.

    • Training for media engagement.

    • Website design and strategy

    • Email marketing: From design to copywriting and scheduling.

    • Strategies for donor engagement and fundraising campaigns

    • Case for support and pitch decks

  • Social media campaign

    Original content that drove donations for Unbound Now’s 2023 end-of-year campaign.

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  • Journey of Change

    Strategic communications promoting the first ESG report published by a sovereign nation, Xenohon Strategies’ client, Uzbekistan.

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  • Forbes earned media placement

    Successful earned media placement for CRAFT Media/Digital client, Wingate Hughes Architects.

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  • Video concept & script

    Unbound Now’s 2023 end-of-year fundraising campaign rollout.

    Watch

  • Blog: Wisdom for communicators

    Contribution to Xenophon Strategies’ blog, tracking trends in communication.

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This cultural moment demands more of leaders and the organizations they shepherd.

Communication must be sincere and inspire to cut through the noise.

Let us help you break through.

How can Merit help?

Schedule a quick 20-minute call with Abigail to discuss your needs and learn more about Merit's services. Rest assured, this isn’t a sales pitch. Just a friendly chat to see if we’re a good fit.

If we’re not the right team for you, we’ll be happy to recommend someone who might be.

Ideas with merit.

Ideas with merit.